Ever wondered why some people are better at playing the violin than others?  Mystified by those who knock off the Times cryptic crossword in only 5 minutes? Curious as to why some people pursue niche hobbies – like campanology, mycology or button-collecting?

Want to know what makes people creative (or not), and how creative thinking might be enhanced? So do we!

Based at the University of Buckingham, our CREATE research hub is dedicated to probing these questions, and more. Together with our guest bloggers and collaborators from other Universities, we’ll be sharing our thoughts and discoveries along the way.

Want to get in touch or write something for us? Leave a comment below, or check out our About page to find out more. Or contact us here.